Blog

National Infertility Awareness Week During a Pandemic

National Infertility Awareness Week (NIAW) is April 19-25, and boy does it look different this year. In this piece, Fruitful’s founder Elyse Ash shares what makes this year’s NIAW different and why it’s more important than ever before.

Standing Still: In IVF Limbo During the Coronavirus

Thousands of people have had their IUI and IVF treatments disrupted by the coronavirus pandemic, leaving so many of us feeling devastated and frustrated at being asked to wait longer. One of these warriors is Jenna Bennett Williams and today she is sharing her story of standing still during this bizarre time.

Ask a Therapist: Infertility During Covid-19 Edition

In this time of global crisis, preserving our mental health is of the utmost importance. Watch this video recording of Elyse Ash asking fertility mental health experts, Debbie Fischer and Dr. Deborah Simmons, how the TTC community can best try to manage their stress, anxiety, anger and fear in this post-Coronavirus world.

5 Ways to Boost Morale at Your House

How’s it going? Are you up to the drink-3-glasses-of-wine-then-sob-in-your-parked-car-in-the-driveway-level of depression yet? We feel you. Here are 5 quick, easy (I SWEAR) things you can do to boost morale at home.

So Your IVF or IUI Cycle Got Cancelled Because of COVID-19…

The Coronavirus (COVID-19) continues to spread globally and is affecting the TTC community in many ways. Many IVF and IUI cycles are getting postponed due to growing health concerns. If your cycle or treatment has been cancelled or postponed, all we have to say is: 1) THAT SUCKS and 2) We’re so sorry this is happening.

A Message from Fruitful’s CEO

There have been some biggggg changes happening over at Fruitful. Our founder and CEO Elyse Ash shares the reasoning (and excitement) behind two big changes to the way the company runs.

My Infertility Playlist

Music has a way of creating just the right mood while also articulating complicated feelings. That’s why making an infertility playlist to mirror your thoughts and feelings can be a really cathartic idea!

Making Your New Year’s Vision Board

Just because it’s February doesn’t mean it’s too late to make a vision board for 2020! Here’s how to visualize the year you want and create a reminder of what you’re working toward.

How to Make a Baby: The Reality of IVF

Diagnosed with endometriosis at age 20, Leah Williams and her husband tried for two years to conceive naturally before deciding to pursue IVF. In this deeply personal piece, Leah shares why IVF was the hardest thing she’s ever done and why she would do it “a billion times over” if she had to.