Fertility Ally

Comparative Suffering While Trying to Conceive

Does this thinking sound familiar to you: “I can’t be disappointed we only got 2 embryos; my friend got zero!” There’s a term for it and it’s called comparative suffering. We have these thoughts in the TTC community all the time, even when the world isn’t upside down. In this piece we’ll talk about comparative suffering, how to overcome it and why it doesn’t help anyone.

This Mother’s Day, I’m Mothering Myself

For many fertility warriors, Mother’s Day is a painful reminder of a life that feels just out of reach. In this piece, fellow mama-in-waiting Tara Engelberg shares her favorite tools for mothering yourself during these trying times, so you can better cope and hang on to hope. 

National Infertility Awareness Week During a Pandemic

National Infertility Awareness Week (NIAW) is April 19-25, and boy does it look different this year. In this piece, Fruitful’s founder Elyse Ash shares what makes this year’s NIAW different and why it’s more important than ever before.

A Message from Fruitful’s CEO

There have been some biggggg changes happening over at Fruitful. Our founder and CEO Elyse Ash shares the reasoning (and excitement) behind two big changes to the way the company runs.

Why Having a Fertility Mentor is *So* Important

What is a “fertility mentor” and how can they help emotionally support you through infertility? Learn why fertility mentors are the perfect mix of friend + post TTC warrior + listener + cheerleader to really see you and support you during one of the most trying times of your life.

The Easiest Way to Help Other TTC Warriors

We’re thrilled to announce our new partnership with FertilityIQ, who is making it easier for infertility warriors to make educated decisions about their fertility care. And there’s a really easy way *you* can help them help as many other warriors as possible.

Positivity: How Much is Too Much?

The infertility community is known for being an encouraging, hope-filled community, usually cheering one another on with positive messages like “Never give up!” But is there such a thing as too much positivity? Psychotherapist and fertility coach Cristina DiBartolomeo discusses what happens when positivity while TTC turns toxic.

Losing My Best Friend to Infertility

Infertility can spark tension in even the strongest friendships. Today Fruitful founder, Elyse, shares how she lost her childhood best friend to the feelings of jealousy that were kicked up in their friendship as she faced infertility.

How to Know If You’d Make a Good Fertility Mentor

Infertility is a traumatic life event for millions of women and men. And because talking about it is still taboo, few people feel comfortable opening up to their friends and family. This makes others who have gone through the experience ideal allies for those in need of emotional support. But what exactly makes someone a good fertility mentor?