Elyse Ash

Elyse Ash is the founder and CEO of Fruitful Fertility. It took her and her husband Brad three years, two rounds of IVF and one frozen embryo transfer to see their first positive pregnancy test which brought them their daughter, born in March 2018. Elyse lives in Minneapolis and loves poetry, hockey, social justice, Beyonce and pretending she’s into yoga.

4 Metaphors for Explaining What Infertility Feels Like

Arguably one of the most painful aspects of going through infertility is how misunderstood it is. No matter how hard our friends and family try to get it…they just don’t. Here are 4 metaphors you can use to try and convey just how frustrating, heartbreaking and crazy-making the whole fertility experience can be.

How to Know If You’d Make a Good Fertility Mentor

Infertility is a traumatic life event for millions of women and men. And because talking about it is still taboo, few people feel comfortable opening up to their friends and family. This makes others who have gone through the experience ideal allies for those in need of emotional support. But what exactly makes someone a good fertility mentor?

Infertility in TV Shows, Movies + Pop Culture

Infertility is an inherently dramatic experience, making it ripe for juicy plot points in TV shows and movies. Grab your popcorn; today we’re sharing our favorite infertility-related stories and ranking them based on how accurately they portray the experience.

How to Make a TTC Instagram Account

If you’re looking for a supportive community that totally gets the struggle bus that is infertility, then get yourself to “TTC Instagram” stat. Learn how to create your own private TTC-only Instagram account and start connecting with other infertility sisters right now. It’s kind of the best.

Making Fertility Injections Less Painful

The only thing most people know about IVF is that it involves needles. LOTS of needles. And they’re not wrong; it’s unfortunately a large component of fertility treatments. Today we’re sharing tips on how to administer your fertility meds like a pro.

Mourning the Loss of a “Normal” Path to Pregnancy

One of the most challenging aspects of infertility is how it can come out of nowhere. One second you’re brainstorming baby names and the next you’re sitting in a fertility clinic. Today we’re talking about how to mourn the loss of a “normal” path to pregnancy.

Why Certain Words Can Be So Painful When TTC

Some words just sting a little bit harder when you’re trying to conceive…especially if those words imply that there’s only one successful outcome. Today we’re talking about why words like “promoted” and “graduated” can be so damn hurtful in the context of trying to conceive.