Elyse Ash

Elyse Ash is the founder and CEO of Fruitful Fertility. It took her and her husband Brad three years, two rounds of IVF and one frozen embryo transfer to see their first positive pregnancy test which brought them their daughter, born in March 2018. Elyse lives in Minneapolis and loves poetry, hockey, social justice, Beyonce and pretending she’s into yoga.

7 Ways to Cope with Infertility During the Holidays

The holidays can bring a lot of stress when you’re dealing with infertility. The prying questions from nosy aunts. The pregnancy announcements tucked into holiday cards. The reminder of another year gone by. In this piece, we’re sharing 7 ways to cope with and even enjoy the holidays during infertility.

How to Prepare for IVF Round 2

Even though we all know IVF isn’t a sure thing, it’s still shocking when your first cycle fails. Here’s how you can prepare emotionally, physically and mentally to make sure you go into your next cycle with renewed hope and optimism.

Body Image and Infertility

How has your body image changed while going through infertility? Have you been more compassionate or more critical? Elyse Ash shares a bit about her complicated relationship with her body and a few ideas for taking back control if your thoughts around your body are getting heavy.

How Your Guy Can Better Support You Through Infertility

Men are not always great with feelings. So it’s no wonder that going through infertility with a male partner can sometimes be frustrating. The good news? Most guys desperately want to support their partners through infertility…they just don’t know how.

Comparative Suffering While Trying to Conceive

Does this thinking sound familiar to you: “I can’t be disappointed we only got 2 embryos; my friend got zero!” There’s a term for it and it’s called comparative suffering. We have these thoughts in the TTC community all the time, even when the world isn’t upside down. In this piece we’ll talk about comparative suffering, how to overcome it and why it doesn’t help anyone.

National Infertility Awareness Week During a Pandemic

National Infertility Awareness Week (NIAW) is April 19-25, and boy does it look different this year. In this piece, Fruitful’s founder Elyse Ash shares what makes this year’s NIAW different and why it’s more important than ever before.

Ask a Therapist: Infertility During Covid-19 Edition

In this time of global crisis, preserving our mental health is of the utmost importance. Watch this video recording of Elyse Ash asking fertility mental health experts, Debbie Fischer and Dr. Deborah Simmons, how the TTC community can best try to manage their stress, anxiety, anger and fear in this post-Coronavirus world.

5 Ways to Boost Morale at Your House

How’s it going? Are you up to the drink-3-glasses-of-wine-then-sob-in-your-parked-car-in-the-driveway-level of depression yet? We feel you. Here are 5 quick, easy (I SWEAR) things you can do to boost morale at home.

So Your IVF or IUI Cycle Got Cancelled Because of COVID-19…

The Coronavirus (COVID-19) continues to spread globally and is affecting the TTC community in many ways. Many IVF and IUI cycles are getting postponed due to growing health concerns. If your cycle or treatment has been cancelled or postponed, all we have to say is: 1) THAT SUCKS and 2) We’re so sorry this is happening.