Elyse Ash

Elyse Ash is the founder and CEO of Fruitful Fertility. It took her and her husband Brad three years, two rounds of IVF and one frozen embryo transfer to see their first positive pregnancy test which brought them their daughter, born in March 2018. Elyse lives in Minneapolis and loves poetry, hockey, social justice, Beyonce and pretending she’s into yoga.

5 Ways to Boost Morale at Your House

How’s it going? Are you up to the drink-3-glasses-of-wine-then-sob-in-your-parked-car-in-the-driveway-level of depression yet? We feel you. Here are 5 quick, easy (I SWEAR) things you can do to boost morale at home.

So Your IVF or IUI Cycle Got Cancelled Because of COVID-19…

The Coronavirus (COVID-19) continues to spread globally and is affecting the TTC community in many ways. Many IVF and IUI cycles are getting postponed due to growing health concerns. If your cycle or treatment has been cancelled or postponed, all we have to say is: 1) THAT SUCKS and 2) We’re so sorry this is happening.

A Message from Fruitful’s CEO

There have been some biggggg changes happening over at Fruitful. Our founder and CEO Elyse Ash shares the reasoning (and excitement) behind two big changes to the way the company runs.

My Infertility Playlist

Music has a way of creating just the right mood while also articulating complicated feelings. That’s why making an infertility playlist to mirror your thoughts and feelings can be a really cathartic idea!

Making Your New Year’s Vision Board

Just because it’s February doesn’t mean it’s too late to make a vision board for 2020! Here’s how to visualize the year you want and create a reminder of what you’re working toward.

Why Having a Fertility Mentor is *So* Important

What is a “fertility mentor” and how can they help emotionally support you through infertility? Learn why fertility mentors are the perfect mix of friend + post TTC warrior + listener + cheerleader to really see you and support you during one of the most trying times of your life.

Reflecting on the ASRM Scientific Congress 2019

What happens when an infertility patient attends a reproductive medical congress? She gets overwhelmed, overeducated and overly emotional. Elyse Ash shares a bit about the incredible experience of attending ASRM’s annual medical congress; what she learned, what she saw and what she’s hopeful for.

Trying to “Just Relax?” Enter Circle + Bloom.

Going through infertility is the 4th most traumatic life event a woman can experience. So if you’re struggling to relax, that’s understandable. There’s no shortage of self-care ideas out there, but one of our favorite resources for reconnecting with your body is the library of curated, fertility-specific meditations by Circle + Bloom.

Falling Back in Love with Sex After Trying to Conceive

A common misconception about trying to conceive is that the “trying” part is fun. But what people don’t understand is that even though you’re having a lot of sex, it’s depressing sex. And this can affect your relationship both while trying to get pregnant, and beyond. Today we’re talking about how to reconnect with your partner after you’re done trying.