Elyse Ash

Elyse Ash is the founder and CEO of Fruitful Fertility. It took her and her husband Brad three years, two rounds of IVF and one frozen embryo transfer to see their first positive pregnancy test which brought them their daughter, born in March 2018. Elyse lives in Minneapolis and loves poetry, hockey, social justice, Beyonce and pretending she’s into yoga.

How to Read a Pregnancy Test: A Step-by-Step Guide

Taking a pregnancy test can trigger some big feelings. Excitement. Anxiety. Fear. There’s a lot on the line when it comes to waiting for those pink lines to appear. Today we’re explaining how to read a pregnancy test and tips on how to get the most accurate result.

The Fertility Holiday Gift Guide

We put together this fertility-friendly gift guide so you can shop confidently for the perfect gift for the fertility warrior in your life. These favorite fertility-centered products and services might be just the things to make your loved one feel a little less alone during the holidays.

10 Things That Can Harm A Male’s Fertility

Too often women get blamed when fertility problems first arise. But fertility should be considered equally between both partners, especially if the diagnosis is unknown. Today we’re sharing 10 things that can have a significant impact on sperm quality, male fertility and overall health.

7 Ways to Cope with Infertility During the Holidays

The holidays can bring a lot of stress when you’re dealing with infertility. The prying questions from nosy aunts. The pregnancy announcements tucked into holiday cards. The reminder of another year gone by. In this piece, we’re sharing 7 ways to cope with and even enjoy the holidays during infertility.

How to Prepare for IVF Round 2

Even though we all know IVF isn’t a sure thing, it’s still shocking when your first cycle fails. Here’s how you can prepare emotionally, physically and mentally to make sure you go into your next cycle with renewed hope and optimism.

Body Image and Infertility

How has your body image changed while going through infertility? Have you been more compassionate or more critical? Elyse Ash shares a bit about her complicated relationship with her body and a few ideas for taking back control if your thoughts around your body are getting heavy.

How Your Guy Can Better Support You Through Infertility

Men are not always great with feelings. So it’s no wonder that going through infertility with a male partner can sometimes be frustrating. The good news? Most guys desperately want to support their partners through infertility…they just don’t know how.

Comparative Suffering While Trying to Conceive

Does this thinking sound familiar to you: “I can’t be disappointed we only got 2 embryos; my friend got zero!” There’s a term for it and it’s called comparative suffering. We have these thoughts in the TTC community all the time, even when the world isn’t upside down. In this piece we’ll talk about comparative suffering, how to overcome it and why it doesn’t help anyone.

National Infertility Awareness Week During a Pandemic

National Infertility Awareness Week (NIAW) is April 19-25, and boy does it look different this year. In this piece, Fruitful’s founder Elyse Ash shares what makes this year’s NIAW different and why it’s more important than ever before.