Elyse Ash

Elyse Ash is the founder and CEO of Fruitful Fertility. It took her and her husband Brad three years, two rounds of IVF and one frozen embryo transfer to see their first positive pregnancy test which brought them their daughter, born in March 2018. Elyse lives in Minneapolis and loves poetry, hockey, social justice, Beyonce and pretending she’s into yoga.

Comparative Suffering While Trying to Conceive

Does this thinking sound familiar to you: “I can’t be disappointed we only got 2 embryos; my friend got zero!” There’s a term for it and it’s called comparative suffering. We have these thoughts in the TTC community all the time, even when the world isn’t upside down. In this piece we’ll talk about comparative suffering, how to overcome it and why it doesn’t help anyone.

National Infertility Awareness Week During a Pandemic

National Infertility Awareness Week (NIAW) is April 19-25, and boy does it look different this year. In this piece, Fruitful’s founder Elyse Ash shares what makes this year’s NIAW different and why it’s more important than ever before.

Ask a Therapist: Infertility During Covid-19 Edition

In this time of global crisis, preserving our mental health is of the utmost importance. Watch this video recording of Elyse Ash asking fertility mental health experts, Debbie Fischer and Dr. Deborah Simmons, how the TTC community can best try to manage their stress, anxiety, anger and fear in this post-Coronavirus world.

5 Ways to Boost Morale at Your House

How’s it going? Are you up to the drink-3-glasses-of-wine-then-sob-in-your-parked-car-in-the-driveway-level of depression yet? We feel you. Here are 5 quick, easy (I SWEAR) things you can do to boost morale at home.

So Your IVF or IUI Cycle Got Cancelled Because of COVID-19…

The Coronavirus (COVID-19) continues to spread globally and is affecting the TTC community in many ways. Many IVF and IUI cycles are getting postponed due to growing health concerns. If your cycle or treatment has been cancelled or postponed, all we have to say is: 1) THAT SUCKS and 2) We’re so sorry this is happening.

A Message from Fruitful’s CEO

There have been some biggggg changes happening over at Fruitful. Our founder and CEO Elyse Ash shares the reasoning (and excitement) behind two big changes to the way the company runs.

My Infertility Playlist

Music has a way of creating just the right mood while also articulating complicated feelings. That’s why making an infertility playlist to mirror your thoughts and feelings can be a really cathartic idea!

Making Your New Year’s Vision Board

Just because it’s February doesn’t mean it’s too late to make a vision board for 2020! Here’s how to visualize the year you want and create a reminder of what you’re working toward.

Why Having a Fertility Mentor is *So* Important

What is a “fertility mentor” and how can they help emotionally support you through infertility? Learn why fertility mentors are the perfect mix of friend + post TTC warrior + listener + cheerleader to really see you and support you during one of the most trying times of your life.