Elyse Ash

Elyse Ash is the founder and CEO of Fruitful Fertility. It took her and her husband Brad three years, two rounds of IVF and one frozen embryo transfer to see their first positive pregnancy test which brought them their daughter, born in March 2018. Elyse lives in Minneapolis and loves poetry, hockey, social justice, Beyonce and pretending she’s into yoga.

Falling Back in Love with Sex After Trying to Conceive

A common misconception about trying to conceive is that the “trying” part is fun. But what people don’t understand is that even though you’re having a lot of sex, it’s depressing sex. And this can affect your relationship both while trying to get pregnant, and beyond. Today we’re talking about how to reconnect with your partner after you’re done trying.

A New Spin on At-Home Sperm Testing

Did you know that male factor infertility accounts for over 30% of infertility cases? That’s why our friends at Trak created the first FDA approved at-home sperm fertility tracker. Read on to learn how easy (and helpful) it is to test your sperm quality and quantity at home. It’s a serious game-changer!

The Easiest Way to Help Other TTC Warriors

We’re thrilled to announce our new partnership with FertilityIQ, who is making it easier for infertility warriors to make educated decisions about their fertility care. And there’s a really easy way *you* can help them help as many other warriors as possible.

Stix: Our New Favorite POAS Partner

Peeing on a pregnancy test starts as a fun, exciting experience at the beginning; but it then devolves into an emotional trigger we fertility warriors face month after month. That’s why we’re so thrilled that our new partner, Stix, has created a more discrete, less judgmental type of pregnancy test.

Losing My Best Friend to Infertility

Infertility can spark tension in even the strongest friendships. Today Fruitful founder, Elyse, shares how she lost her childhood best friend to the feelings of jealousy that were kicked up in their friendship as she faced infertility.

Using Castor Oil Packs for Infertility

When you’re trying to get pregnant, there are a lot of holistic changes you can make to your routine before going down the IUI or IVF path. A really simple, affordable (yet kind of odd) thing to try? Castor oil packs.

Trying to Conceive While Being “Type A”

When you’re trying to get pregnant, everything else in your life gets put on hold. This lack of control and structure is tough for even the chillest people, but it can be downright torture for those of us who have “Type A” personalities.

iFertracker: Because Temperature Charting is the Worsttttt

Charting your basal body temperature (BBT) is a great way to naturally track your ovulation…except it’s a logistical nightmare. Luckily, our friends at iFertracker have found a way to remove all the terrible parts to get women trying to conceive the ovulation data they need.

How to Support Your Friend Going Through a Miscarriage

The thing about having a miscarriage is that it’s awful for about 78 different reasons. So when someone close to you makes an insensitive comment, it can make you feel so, so much worse. We talked to five women who experienced miscarriages to explore what specific things some of their friends said or did to help them feel loved and supported.

How to Talk Yourself Out of a TTC-Induced Tizzy

When you’re trying to conceive sometimes the slightest trigger can completely derail your day (and mental state). So what can you do to stop the internal catastrophizing after seeing that pregnancy announcement? That’s our topic for the day…