Elyse here 👋🏼
It’s with a heavy heart that I’m sharing the news that Fruitful will be closing down permanently effective March 31, 2021. Our website, app, forum and social media channels will all be taken down at this time.
It is never an easy decision to close a business, especially when its mission is so personal and purposeful. However, we faced an incredibly challenging year and costs associated with operating and maintaining the platform have continued to outpace our revenue projections.
While this was a painful decision, we are proud of the impact we have made on real lives and families. At the height of the company, Fruitful had four employees, over 5,200 users and notable partnerships with trusted healthcare companies and fertility brands.
To all our mentors: Thank you for being so generous with your time and with your stories. You are the sole reason this program has worked - and for that there are not enough thank yous in the world. The connections you made and the ways you showed up time and time again made a real difference to so many people. Together, we have helped thousands get emotional support during a traumatic time in their lives.
To our mentees: Thank you for trusting our company and believing in this program. I encourage you to find other groups, resources and tools for more support; there are so many great ones out there. Find the ones that help you (and leave the ones that hurt you). Keep sharing. You are not alone.
To everyone in the TTC + loss community: Thank you for your kindness and for the incredible support you’ve shown to both Fruitful and to myself, personally. We are grateful beyond words for your encouragement and feedback over the years - we’re proud of the work we were able to do together and appreciate your support.